PictureWall e.g. is a retail company where customers can take their digital photos convert to personalized wall decorations
Duration:
2 MonthsDate:
2018PictureWall e.g. is a retail company where customers can take their digital photos convert to personalized wall decorations. The target group of PictureWall b.v. to be female trend followers between 25 and 45 years old. With trend followers the people become intended that ensure that a trend becomes a trend, they provide growth opportunities. The followers get their information from the mass media and then follow this "standard"
The clients from PictureWall want to focus on a new concept: in addition to the wall decorations they also want to give the stories behind people a stage. They want this because they noticed that posting to Facebook that "real people" the leading role has a positive effect. These posts were liked a lot and there is much commented on. The clients want to implement an experience concept in which attention is given to these stories As a possible solution to take advantage of the opportunity, the clients are considering one micro website. What the content of this micro website will be, so how the stories will be told, is left to the researcher.
The aim of this research is to contribute to the new experience concept of PictureWall b.v., central to this concept are the personal stories behind people. The target group are female trend followers between 25 and 45 years old.
This prototype is designed on the basis of design conditions resulting from an interview with the clients, a trend analysis, a brand board, a best practices analysis and theories about user experience and content & experience. The first version of the prototype is submitted to experts, op an improved prototype is made based on their comments. It improved prototype is then commented on by the intended target group, based on a definitive prototype is formed of this.
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