Consistency
In order to get a message across to the target group through different channels or in different forms, it is important that the message is unambiguous and coherent. That way, the message will linger longer.
Call to Action
Ultimately, you want to achieve something with your content. It is therefore important that a (potential) customer has the opportunity to take action after reading or seeing the content. Therefore, make sure you have the correct contact details, a registration button or a link to the website.
Up-to-date
The developments within online marketing are fast. It is not a one-off action, but an ongoing process. It is therefore important that the information and content you distribute is up to date. That creates authority, trust and better search results in Google.
SEO
How about search engine optimization? Before you use it, you first want to know what it can yield. Lots of different stories are circulating on the internet and there are a lot of trends in SEO. Trends such as putting your audience first or updating your website so that all information is relevant to your target audience. But how do you do that? Where do you start?
- Everything is measurable
- You use SEO in a targeted manner
- With SEO you have a higher CTR
- Represented in all search engines
- With SEO you attract more relevant traffic to your website
- SEO strengthens your other marketing resources
Social Media
Social media is known to everyone these days. This offers a unique opportunity for the reach of a marketing campaign, it is fast and effective. You as an entrepreneur also reach a relevant target group in this way.
- Focused on region, target group and market
- Various channels
- Create brand awareness
- Realizing website traffic
- Meer leads en verkopen
- Easy way to communicate your brand identity
Digital ads
In contrast to traditional media, you can target your target group very specifically via the internet. Ads on LinkedIn and Facebook, for example, can be set to show only people who meet certain criteria. Examples of criteria are work level, age, position and interests. By targeting well, you can show a relevant message to a relevant target group, so that the chance of a good return increases.
- The reach of the internet is enormous. Almost everyone is online, including your target group.
- You can target your target audience.
- Results are easily measurable.
- Flexibility.
- Online content ensures sustainable visibility.